Public Record x Sari - PR VII, Perfum D'ambience launch

Scent has the power to preserve memory, to connect us deeply with people and place. For me, for Public Record, creating our first original fragrance with Sari has been both a personal dream and a shared journey. Her ethos combining traditional craft with a modern, innovative approach inspires me greatly. Together, we have shaped a scent that brings calmness, allure, and a sense of presence into daily life. The resonance of our company, now bottled for your indulgence.

“Calm the spirit, purify the air, ground your being in a fragrance unlike any other.”

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About Sari :

Sari is the co-founder of Sui, a fragrance studio known for contemporary and innovative scents that bridge East and West. She is widely recognised as one of Japan’s leading perfumers and travels internationally to collaborate and share her techniques.

With deep knowledge of both traditional Japanese Kōdō (incense ceremony) and Western perfumery, Sari brings bold originality to her work. With her background in music composition, she often crafts fragrances as if composing sound, finding harmony between music and scent. Her perfumes are guided by rhythm and melody, creating atmospheres of tranquillity and resonance.

*Kōdō is the traditional Japanese art of appreciating the scents of aromatic woods blended with other natural ingredients to create fragrance.

Sari is not only one of Japan’s leading perfumers but also a true collaborator. From working with Studio Mumbai for Hotel LOG creating olfactory experiences in sacred temples, collaborating world renown musicians, chefs and fashion brand Hermès etc... she continues to push boundaries while remaining deeply rooted in the ritual of scent. Despite her busy international projects, she has made time to share this moment with us in New Zealand for the special collaboration launch.

06.11.25'

Sari x Public Record - PR  VII Launch at Public Record in AKL, NZ